Grant: Applied Research and Development Grants - Level 1
Humber College Institute of Technology & Advanced Learning
$17,840.00
Creating an Eternal Journey - Mobile Video Game Development
FY 2013-14
Summary
Over the past forty years, the video game industry has grown from relative obscurity to a global multibilliondollar a year business. Nowhere is this growth more apparent than in the mobile app market where, as sales ofmobile devices has steadily increased, so to have the sales of mobile video games. Companies like Green Pixel,located in London Ontario, are seeking to develop the the next big game. As a small start-up, Green Pixel isseeking a collaboration with the Game Development Diploma program at Humber College to maximize theirresources and increase their market presence. The objective of the current proposal is to create a mobile gameentitled ""Eternal Journey"" that will be available on major worldwide mobile platforms when released (Apple'siOS platform and Google's Android platform). This goal will be achieved with a strategic alliance betweenindustry partner Green Pixel and Rob Robson, expert in Game Development and full-time faculty at HumberCollege. The project team will work from an industry-standard game design document outlining every aspect ofthe project, including game mechanics, user interface, and artistic direction. Students will be involved in one offive ways: as research assistants to work under the supervision of Green Pixel to develop the program, as socialmedia analyst interns to develop a social media strategy, as test users in-class to provide general feedback onthe effects, usability and other features and/or as a participant in a focus group to provide specific suggestionsfor improvement and for the development of in-APP purchases. Green Pixel plans to develop, test and reviseEternal Journey during the current academic year, with a planned launch date of May 2014. If Green Pixel canestablish itself as a leader in the mobile app market, this helps to keep Canada competitive within the highlylucrative and evolving mobile market. A strong market presence can stimulate economic development and jobcreation within Ontario's game development industry, resulting in more high-tech jobs that could in turnpromote more technology-based businesses within Canada.
Program
Applied Research and Development Grants - Level 1
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
NSERC's Awards Data
As published
Application id
453525-2013
Name nom
Keating, Laura
Department département
Head Office
Organization id
1662
Institution établissement
Humber College Institute of Technology & Advanced Learning
Province en
Ontario
Province fr
Ontario
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2013
Competition year année de concours
2013
Award amount
17840
Program id
CARD1
Program name en
Applied Research and Development Grants - Level 1
Program name fr
Subventions de recherche et développement appliquée - niveau 1
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1561
Committee name en
Applied Research and Development Grants
Committee name fr
Subventions de recherche et développement appliquée
Area of application code
1207
Area of application group en
Advancement of knowledge
Area of application group fr
Avancement des connaissances
Area of application en
Information, computer and communication technologies
Area of application fr
Technologie de l'information, des ordinateurs et des réseaux de communications
Research subject code
2708
Research subject group en
Information technology
Research subject group fr
Technologie de l'information
Research subject en
Image processing
Research subject fr
Traitement des images
Partie
1
Nb partie
1
Application title
Creating an Eternal Journey - Mobile Video Game Development
Keyword
NSERC
Application summary
Over the past forty years, the video game industry has grown from relative obscurity to a global multibilliondollar a year business. Nowhere is this growth more apparent than in the mobile app market where, as sales ofmobile devices has steadily increased, so to have the sales of mobile video games. Companies like Green Pixel,located in London Ontario, are seeking to develop the the next big game. As a small start-up, Green Pixel isseeking a collaboration with the Game Development Diploma program at Humber College to maximize theirresources and increase their market presence. The objective of the current proposal is to create a mobile gameentitled ""Eternal Journey"" that will be available on major worldwide mobile platforms when released (Apple'siOS platform and Google's Android platform). This goal will be achieved with a strategic alliance betweenindustry partner Green Pixel and Rob Robson, expert in Game Development and full-time faculty at HumberCollege. The project team will work from an industry-standard game design document outlining every aspect ofthe project, including game mechanics, user interface, and artistic direction. Students will be involved in one offive ways: as research assistants to work under the supervision of Green Pixel to develop the program, as socialmedia analyst interns to develop a social media strategy, as test users in-class to provide general feedback onthe effects, usability and other features and/or as a participant in a focus group to provide specific suggestionsfor improvement and for the development of in-APP purchases. Green Pixel plans to develop, test and reviseEternal Journey during the current academic year, with a planned launch date of May 2014. If Green Pixel canestablish itself as a leader in the mobile app market, this helps to keep Canada competitive within the highlylucrative and evolving mobile market. A strong market presence can stimulate economic development and jobcreation within Ontario's game development industry, resulting in more high-tech jobs that could in turnpromote more technology-based businesses within Canada.
