Contribution: Industrial Research Assistance Program – Contributions to Firms
Crazy D's All Natural Labs Inc.
$49,999.00
Go To Market Strategy & Launch Project
FY 2020-21 · 2020-04-16
Summary
Key business goals:
* Accelerate growth through digital marketing strategies while developing our own direct to consumer program. Manifest consistency, brand relevance and consumer eduction.
*Assess current assets and effectiveness, developing a strategy to optimize and improve these efforts while developing associated assets.
* Launch re-branded aluminum can and expand nationally through Canadian market, followed by international markets.
* Increase distribution channels and direct to consumer revenues (Sustainable mix of in-store revenue and online growth).
* Utilize environmental benefits and cost of shipping efficiencies launching aluminum cans to market.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
755254497
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2020-04-16 | 2020-21 | $49,999.00 |
| 1 | 2020-04-16 | 2020-21 | $49,999.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 28 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 28 jours.
Agreement End Date
2021-04-02
Agreement Number
948193
Agreement Start Date
2020-04-16
Agreement Title
Go To Market Strategy & Launch Project
Agreement Title (French)
Stratégie de mise sur le marché et projet de lancement
Agreement Type
Contribution
Agreement Value
$49,999.00
Amendment Date
2021-02-19
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Key business goals:
* Accelerate growth through digital marketing strategies while developing our own direct to consumer program. Manifest consistency, brand relevance and consumer eduction.
*Assess current assets and effectiveness, developing a strategy to optimize and improve these efforts while developing associated assets.
* Launch re-branded aluminum can and expand nationally through Canadian market, followed by international markets.
* Increase distribution channels and direct to consumer revenues (Sustainable mix of in-store revenue and online growth).
* Utilize environmental benefits and cost of shipping efficiencies launching aluminum cans to market.
Description (French)
Objectifs commerciaux clés :
* Accélérer la croissance grâce à des stratégies de marketing numérique tout en élaborant notre propre programme d'approche directe auprès des consommateurs. Manifester la cohérence, la pertinence de la marque et la sensibilisation auprès des consommateurs.
* Évaluer les actifs et l'efficacité actuels, en développant une stratégie pour optimiser et améliorer ces efforts tout en développant les actifs associés.
* Lancer une canette en aluminium de marque renouvelée et prendre de l'essor à l'échelle nationale sur le marché canadien, puis sur les marchés internationaux.
* Augmenter les canaux de distribution et les revenus directs aux consommateurs (combinaison durable de revenus en magasin et de croissance en ligne).
* Utiliser les avantages environnementaux et le coût de l'efficacité de l'expédition pour lancer les canettes en aluminium sur le marché.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Beaches--East York
Federal Riding (French)
Beaches--East York
Federal Riding Number
35007
NAICS Code
3121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
755254497
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Crazy D's All Natural Labs Inc.
Recipient Operating Name
Crazy D's Sparkling Prebiotic
Recipient Postal Code
M4E 2E1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q1-948193
