Grant: Insight Grants
Concordia University
$39,352.00
Consumer perceptions of brand social responsibility: how brand level factors and CSR shape consumer responses to brands
FY 2017-18
Program
Insight Grants
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
68307
Name nom
Grohmann, Bianca
Role rôle
Applicant
Amount montant
$39,352
Fiscal year exercice financier
2017
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2015
Title titre
Consumer perceptions of brand social responsibility: how brand level factors and CSR shape consumer responses to brands
Keywords mots clés
marketing; branding; consumer perceptions; sustainable consumption
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Management, Business, Administrative Studies
Discipline fr
Sciences administratives, gestion des affaires et commerce
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
