Contribution: Industrial Research Assistance Program
Prisum Coatings Canada Inc.
$64,320.00
BioMarker® Road Paint: Digital Marketing Expansion and Sales Channel Innovation
FY 2025-26 · 2025-06-02
Summary
This project will launch new digital marketing channels for BioMarker® Road Paint to drive client acquisition and scale sales, including the hiring of a dedicated sales lead.
Department
Program
Industrial Research Assistance Program
Recipient
Location
Holland Landing|Holland Landing, Ontario, Canada
Recipient Type
For-profit organization
Business Number
861430106
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2025-06-02 | 2025-26 | $64,320.00 |
| 1 | 2025-06-02 | 2025-26 | $64,320.00 |
| 2 | 2025-06-02 | 2025-26 | $64,320.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 138 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 138 jours.
Agreement End Date
2026-11-30
Agreement Number
1030506
Agreement Start Date
2025-06-02
Agreement Title
BioMarker® Road Paint: Digital Marketing Expansion and Sales Channel Innovation
Agreement Title (French)
Peinture de route BioMarker® : Expansion du marketing numérique et innovation des canaux de vente
Agreement Type
Contribution
Agreement Value
$64,320.00
Amendment Date
2026-06-15
Amendment Number
2
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
This project will launch new digital marketing channels for BioMarker® Road Paint to drive client acquisition and scale sales, including the hiring of a dedicated sales lead.
Description (French)
Ce projet lancera de nouveaux canaux de marketing numérique pour BioMarker® Road Paint afin de stimuler l’acquisition de clients et d’échelonner les ventes, y compris l’embauche d’un responsable des ventes attitré.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
York--Simcoe
Federal Riding (French)
York--Simcoe
Federal Riding Number
35119
NAICS Code
325510
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
861430106
Recipient City
Holland Landing|Holland Landing
Recipient Country
CA
Recipient Legal Name
Prisum Coatings Canada Inc.
Recipient Operating Name
Prisum Coatings Canada Inc.
Recipient Postal Code
L9N 1G8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q1-1030506
