Grant: Standard Research Grants
University of Manitoba
$914.00
Cause marketing communications: the effect of dominance and fit on attitudes and behavioral intentions
FY 2006-07
Program
Standard Research Grants
Recipient
Location
Manitoba, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
6766
Name nom
Samu, Sridhar / Wymer, Walter W.
Role
Applicant
Award amount
914.00
Fiscal year exercice financier
2006
Institution
University of Manitoba
Établissement
University of Manitoba
Province id
MB
Province en
Manitoba
Province fr
Manitoba
Competition year
2005
Title
Cause marketing communications: the effect of dominance and fit on attitudes and behavioral intentions
Keywords
cause marketing; advertising; nonprofits; brands; attitudues; purchase intention; volunteering
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
