Contribution: Industrial Research Assistance Program – Youth Employment Program
Bébé Urbain inc
$39,120.00
YEP - Digital Marketing Support
FY 2021-22 · 2021-05-03
Summary
The digital marketing project for Bébé Urbain ensures both the visibility of the firm on the web to increase sales and profitability lost due to the pandemic. Digital marketing is a key element to the success of the digital shift since this project will aim to create interactive content with customers at both B2C and B2B levels. This project will allow the firm to stand out and take advantage of this change of direction to protect itself from losses related to the retail sector.
Department
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient
Location
Saint-Majorique|Saint-Majorique, Quebec, Canada
Recipient Type
For-profit organization
Business Number
722354321
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-03-31
Agreement Number
971103
Agreement Start Date
2021-05-03
Agreement Title
YEP - Digital Marketing Support
Agreement Title (French)
PEJ-Support en commercialisation numérique
Agreement Type
Contribution
Agreement Value
$39,120.00
Amendment Number
0
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The digital marketing project for Bébé Urbain ensures both the visibility of the firm on the web to increase sales and profitability lost due to the pandemic. Digital marketing is a key element to the success of the digital shift since this project will aim to create interactive content with customers at both B2C and B2B levels. This project will allow the firm to stand out and take advantage of this change of direction to protect itself from losses related to the retail sector.
Description (French)
Le projet de commercialisation numérique pour Bébé Urbain assure à la fois la visibilité de l'entreprise sur la toile pour ainsi augmenter les ventes et la rentabilité perdue suite à la pandémie.
La commercialisation numérique est un élément clé à la réussite du virage numérique puisque ce projet aura pour objectif de créer un contenu interactif avec les clients autant au niveau B2C que B2B.
Ce projet permettra donc à l'entreprise de se démarquer et profiter de ce changement de cap pour se prémunir face aux pertes liés au secteur du commerce de détail.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
Drummond
Federal Riding (French)
Drummond
Federal Riding Number
24025
NAICS Code
315990
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
722354321
Recipient City
Saint-Majorique|Saint-Majorique
Recipient Country
CA
Recipient Legal Name
Bébé Urbain inc
Recipient Postal Code
J2E 0A5
Recipient Province or Territory
QC
Recipient Type
F
Reference Number
172-2021-2022-Q1-971103
