Grant: Insight Development Grant
Wilfrid Laurier University
$35,650.00
Speaking from Experience: Investigating New Means of Evaluating Experiential Marketing Campaigns
FY 2016-17
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
75704
Name nom
Scarbrough-Wilner, Sarah
Role rôle
Individual
Amount montant
$35,650.00
Fiscal year exercice financier
2016
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2016
Title titre
Speaking from Experience: Investigating New Means of Evaluating Experiential Marketing Campaigns
Keywords mots clés
(1) experiential marketing; (2) brand management; (3) consumer engagement; (4) content marketing; (5) social media
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
