Grant: Engage Grants Program

CeQuotia is a Halifax-based marketing company specializing affordable business analytics and datavisualization solutions for small and medium sized Canadian retailing companies. The current existingCeQuotia business analytics software solution lacks of predictive analytics features. The company is at presentkeen on obtaining a predictive analytics engine which can empower the company to provide predictions andrecommendations to its clients for store-level decision making. As there is no suitable system available for thecompany, this project is to develop a prototype of a predictive analytics engine with common predictiveanalytics features as well as the unique features for predicting the price elasticity of demand of a product andthe profitability of a store liquidation. The proposed system will integrate the customer survey data collectedby CeQuotia with the inventory data and historical sales data collected by the client of CeQuotia, namely aretailing company, for predictive analytics. The system will be designed and implemented based on the state ofthe art data mining and web portal technologies. In the short term, the proposed system will help CeQuotia toenhance its current business analytics software solution. In the long term, this system will enable the clients ofCeQuotia, namely small and medium sized Canadian retailing companies, to make effective and profitablebusiness decisions.