Grant: Insight Grants
The University of Western Ontario
$12,020.00
The numbing effect of mortality salience on planning and cherishing special experiences
FY 2017-18
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
77679
Name nom
Goode, Miranda R.
Role rôle
Applicant
Amount montant
$12,020
Fiscal year exercice financier
2017
Institution
The University of Western Ontario
Établissement
The University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
The numbing effect of mortality salience on planning and cherishing special experiences
Keywords mots clés
marketing; consumer behaviour; emotion; affect; experiments; hedonic forecasts; experiential consumption; mortality salience; experiences; hedonic consumption; death
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
