Grant: Knowledge Translation Supplement

Myocardial infarction is one of the leading causes of death. Within only a few hours of losing its blood supply, the muscle of the heart can become severely and irreparably damaged. Unfortunately, there is frequently a delay between the onset of symptoms and a patient's arrival at the hospital - time that can make a huge difference in outcomes. With timely intervention with medication, angioplasty and stenting, the amount of heart damage can be minimized and the likelihood of survival increases. Dr. Paul Armstrong and colleagues evaluated a novel system aimed at reducing treatment times in patients with new myocardial infarction. We plan to create 2 short-form videos summarizing the importance of recognizing prodromal symptoms, prompt recognition of ACS and immediately calling 911. The first video will be aimed at at-risk patients for acute coronary syndrome. The second will be aimed at healthcare practitioners and will review the WEST study and the concept of prehospital fibrinolysis. The video content will be widely disseminated online to patients through Insidermedicine.com, and Insidermedicine's partnerships with Google News, iTunes and Medline Plus. In addition, the content will reach patients in doctors waiting rooms through InsidermedicineTV. In addition, the videos for healthcare workers will appear on Medskool2.0.