Grant: Insight Grants
Brock University
$27,301.00
Positioning on place: when does place of origin versus local identity drive consumer response
FY 2014-15
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
14472
Name nom
Mantonakis, Antonia
Role
Applicant
Award amount
27301.00
Fiscal year exercice financier
2014
Institution
Brock University
Établissement
Brock University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2012
Title
Positioning on place: when does place of origin versus local identity drive consumer response
Keywords
marketing; consumer behaviour; decision-making
Program nane en
Insight Grants
Program nane fr
Subventions Savoir
Discipline en
Psychology
Discipline fr
Psychologie
Main discipline en
Psychology
Main discipline fr
Psychologie
Area of research en
Management
Area of research fr
Gestion
