Grant: Insight Development Grant
Grant MacEwan University
$21,419.00
What Makes Products Weird? Conceptual Antecedents and Consumer Behavioral Consequences.
FY 2020-21
Program
Insight Development Grant
Recipient
Location
Alberta, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
54127
File number
430-2019-00456
Name nom
Deng, Qian (Claire)
Role rôle
Individual
Amount montant
$21,419.00
Fiscal year exercice financier
2020
Institution
Grant MacEwan University
Établissement
Grant MacEwan University
Province id
AB
Province en
Alberta
Province fr
Alberta
Competition year année du concours
2019
Title titre
What Makes Products Weird? Conceptual Antecedents and Consumer Behavioral Consequences.
Keywords mots clés
(1) Product design; (2) Congruity theory; (3) Marketing; (4) Consumer sharing behavior; (5) Word-of-mouth behavior
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
