Grant: CCI Applied Research and Development Grants

Just Sales Jobs focuses on providing quality candidates over quantity and working in partnership with clients to positively impact their businesses. As a sales recruiting organization, their first principle is to "deliver high-quality candidates quickly." Sales recruiting is labor-intensive and heavily reliant on the experience and skills of the recruiter; therefore, it is one of the most challenging roles for any organization to recruit for. There are many variables to consider based on an organization's products, services, solutions, customer base, product value, selling cycles, and corporate culture. Just Sales Jobs’ challenge includes quickly identifying and delivering ideal candidates to their clients, reducing revenues and expenses. Just Sales Jobs, in collaboration with Lambton College, seeks to integrate Artificial Intelligence (AI) and Machine Learning (ML) technologies into their existing process, enhancing efficiency, accuracy, and the overall success rate of recruiting exceptional sales professionals. The key research objectives are as follows: assess the current challenges in sales recruiting to understand the current landscape and areas where AI/ML can make a significant impact, define optimal criteria for sales candidate evaluation to create a solid foundation to evaluate and assess sales candidates effectively, develop AI/ML models for candidate screening and assessment, and validate the effectiveness of the approach. The proposed research project is expected to have many benefits for Just Sales Jobs and Canada. Incorporating AI/ML technologies can help Just Sales Jobs’ client's businesses revolutionize the way in which they identify, assess, and select candidates for sales roles, ultimately leading to more effective sales teams and increased business performance. It will reduce the efforts and time involved in sourcing and placing top sales talent, which will allow the company to increase revenues by being able to increase capacity. After successful implementation, Just Sales Jobs plans on leveraging the technology into Canadian and U.S. territories with all staff in Ontario. Through the completion of this project, it is expected that approximately 27 new job positions will be created by 2025, contributing to the growth and development of the Canadian economy as well as Canada’s advancement in the IT sector.