Grant: Insight Development Grant
Brock University
$39,398.00
The effect of advertising creative strategy on competitive interference
FY 2021-22
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
69523
File number
430-2021-01121
Name nom
Dall'Olio, Filippo
Role rôle
Individual
Amount montant
39398
Fiscal year exercice financier
2021
Institution
Brock University
Établissement
Brock University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2021
Title titre
The effect of advertising creative strategy on competitive interference
Keywords mots clés
Advertising creative; Advertising effectiveness; Competitive interference; Content strategy; Content recognition
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
