Grant: Insight Development Grant
Wilfrid Laurier University
$25,915.00
We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content
FY 2021-22
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
69291
File number
430-2021-00680
Name nom
mahmood, ammara
Role rôle
Individual
Amount montant
25915
Fiscal year exercice financier
2021
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2021
Title titre
We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content
Keywords mots clés
Social Media; Ephemeral Content; Construal level; Embodied cognition; Psychological distance; Dynamism; Impulsivity; Brand evaluations; Liquid consumption; Branded communication
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
