Grant: Standard Research Grants
Wilfrid Laurier University
$46,294.00
Three component model of customer commitment to service providers
FY 2003-04
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
4653
Name nom
Bansal, Harvir S.
Role
Applicant
Award amount
46294.00
Fiscal year exercice financier
2003
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2003
Title
Three component model of customer commitment to service providers
Keywords
services marketing; consumer psychology; customer retention; commitment; switching behaviours; structural equation modelling
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
