Grant: Insight Grants
Wilfrid Laurier University
$57,287.00
Driving adaptive versus materialistic consumption to benefit consumers and marketers
FY 2019-20
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
55567
Name nom
Menon, Kalyani
Role rôle
Applicant
Amount montant
$57,287
Fiscal year exercice financier
2019
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2020
Title titre
Driving adaptive versus materialistic consumption to benefit consumers and marketers
Keywords mots clés
marketing; materialism; mortality salience; marketer performance; consumer wellbeing; adaptive consumption
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
