Contribution: Industrial Research Assistance Program – Contributions to Firms
Wellness Living Systems Inc.
$500,000.00
Create & Optimize Top of Funnel Marketing Channels
FY 2023-24 · 2023-09-01
Summary
This project aims to increase top-of-funnel marketing leads and Marketing Qualified Leads (MQLs) while minimizing customer acquisition cost (CAC) and maximizing visitor-to-MQL conversion rate through vertical-specific targeting and a/b testing.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Thornhill|Thornhill, Ontario, Canada
Recipient Type
For-profit organization
Business Number
836883173
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2023-09-01 | 2023-24 | $500,000.00 |
| 1 | 2023-09-01 | 2023-24 | $500,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 61 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 61 jours.
Agreement End Date
2024-09-30
Agreement Number
1011594
Agreement Start Date
2023-09-01
Agreement Title
Create & Optimize Top of Funnel Marketing Channels
Agreement Title (French)
Créer et optimiser les canaux de marketing du haut de l’entonnoir
Agreement Type
Contribution
Agreement Value
$500,000.00
Amendment Date
2024-07-03
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project aims to increase top-of-funnel marketing leads and Marketing Qualified Leads (MQLs) while minimizing customer acquisition cost (CAC) and maximizing visitor-to-MQL conversion rate through vertical-specific targeting and a/b testing.
Description (French)
Ce projet vise à augmenter les prospects marketing du haut de l’entonnoir et les prospects qualifiés en marketing (PQM) tout en minimisant le coût d’acquisition des clients et en maximisant le taux de conversion des visiteurs en PQM grâce à un ciblage vertical spécifique et à des tests a/b.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Richmond Hill
Federal Riding (French)
Richmond Hill
Federal Riding Number
35087
NAICS Code
518210
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
836883173
Recipient City
Thornhill|Thornhill
Recipient Country
CA
Recipient Legal Name
Wellness Living Systems Inc.
Recipient Operating Name
WELLNESSLIVINGINC.
Recipient Postal Code
L3T 7P6
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2023-2024-Q3-1011594
