Grant: Canada Graduate Scholarships Program - Masters Scholarships
HEC Montréal
$17,500.00
La génération Nexus ou la révolution de la communication marketing
FY 2005-06
Program
Canada Graduate Scholarships Program - Masters Scholarships
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
32630
Name nom
Pedraz-Delhaes, Arancha
Role
Applicant
Award amount
17500.00
Fiscal year exercice financier
2005
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2005
Title
La génération Nexus ou la révolution de la communication marketing
Keywords
marketing; stratégies communicationnelles; comportement du consommateur; stratégies d'entreprise; impact démographique; sous-culture; génération nexus
Program name en
Canada Graduate Scholarships Program - Masters Scholarships
Program name fr
Programme de bourses d'études supérieures du Canada - Bourses de maîtrise
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Communication
Area of research fr
Communications
