Grant: Canada Research Chairs
University of British Columbia
$100,000.00
Canada Research Chair in Consumer Behaviour
FY 2011-12
Program
Canada Research Chairs
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
53141
Name nom
Zhu, Rui (Juliet)
Role
Applicant
Award amount
100000.00
Fiscal year exercice financier
2011
Institution
University of British Columbia
Établissement
University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2008
Title
Canada Research Chair in Consumer Behaviour
Keywords
regulatory focus; design effects; gender differences; irrational behavior; culture
Program name en
Canada Research Chairs
Program name fr
Chaires de recherche du Canada
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
