Contribution: Industrial Research Assistance Program – Contributions to Firms
Ackroo Canada Inc.
$71,970.00
A data-driven approach for rewards and marketing platform
FY 2019-20 · 2019-04-01
Summary
The project entails the architecture and implementation of Extract Transform Load (ETL) data pipelines to capture all data that is reaching Ackroo APIs, allow for the incremental data transformation to empower data manipulation based on customer or business segment or system data filtering criteria, and the loading of data into big data stores to unlock the future implementation of multiple data services that can consume these data sets. This enables Ackroo to morph from being a gift and rewards processing technology to offering data, business insights, and marketing products and services, and empowering the rewards engine to offer intelligent promotional and rewards campaigns to increase customer spending at the business.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
851092106
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2019-04-01 | 2019-20 | $71,970.00 |
| 1 | 2019-04-01 | 2019-20 | $71,970.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 166 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 166 jours.
Agreement End Date
2020-03-15
Agreement Number
926901
Agreement Start Date
2019-04-01
Agreement Title
A data-driven approach for rewards and marketing platform
Agreement Title (French)
Une approche axée sur les données pour les récompenses et la plate-forme de marketing
Agreement Type
Contribution
Agreement Value
$71,970.00
Amendment Date
2019-09-18
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project entails the architecture and implementation of Extract Transform Load (ETL) data pipelines to capture all data that is reaching Ackroo APIs, allow for the incremental data transformation to empower data manipulation based on customer or business segment or system data filtering criteria, and the loading of data into big data stores to unlock the future implementation of multiple data services that can consume these data sets. This enables Ackroo to morph from being a gift and rewards processing technology to offering data, business insights, and marketing products and services, and empowering the rewards engine to offer intelligent promotional and rewards campaigns to increase customer spending at the business.
Description (French)
Le projet comprend l'architecture et l'implémentation de pipelines de données d'extraction, transformation et chargement « Extract Transform Load (ETL) » pour capturer toutes les données, qui atteignent les API d'Ackroo, permettre la transformation incrémentale des données pour manipuler des données basée sur des critères de filtrage des données client ou métier ou système, et le chargement des données dans de grandes mémoires de données pour débloquer la future implémentation de multiples services, qui peuvent consommer ces ensemble de données. Cela permet à Ackroo de passer d'une technologie de traitement des cadeaux et des récompenses à une technologie offrant des données, des informations commerciales et des produits et services marketing, et de donner au moteur de récompenses les moyens d'offrir des campagnes promotionnelles et de récompenses intelligentes pour augmenter les dépenses des clients de l'entreprise.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kanata--Carleton
Federal Riding (French)
Kanata--Carleton
Federal Riding Number
35041
NAICS Code
522111
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
851092106
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Ackroo Canada Inc.
Recipient Postal Code
K2K 2A9
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2019-2020-Q1-926901
