Grant: Standard Research Grants
Concordia University
$43,977.00
Multisensory marketing: a quantitative, qualitative, and historical appraisal
FY 2005-06
Program
Standard Research Grants
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
6813
Name nom
Grohmann, Bianca
Role
Applicant
Award amount
43977.00
Fiscal year exercice financier
2005
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2005
Title
Multisensory marketing: a quantitative, qualitative, and historical appraisal
Keywords
marketing; retail environments; qualitative analysis; quantitative analysis
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
