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Contribution: Industrial Research Assistance Program – Youth Employment Program

DiveThru Inc.

$91,080.00

YEP - Digital Marketing + Content Creation

FY 2021-22 · 2021-05-10

Summary
For our Digital Marketing Manager: Fully execute our email marketing, SMS marketing and push notification strategy Plan, execute and manage our digital events and conferences Create, and manage marketing funnels Work alongside our Facebook Ad team to manage overall paid strategy Execute on general marketing strategies For our Digital Content Producer: Manage and lead several video content projects across multiple platforms including YouTube, Instagram, Facebook and within DiveThru owned platforms such as the app and website Create mental health focused content focused on anxiety, stress, climate anxiety, parenthood and other Work closely alongside our internal team to produce engaging and educational video based content
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient
Location
Edmonton|Edmonton, Alberta, Canada
Recipient Type
For-profit organization
Business Number
779774694
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions

Amendments

Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.

AmendmentDateFiscal YearTotal
02021-05-102021-22$70,000.00
12021-05-102021-22$91,080.00

As published

Additional Information
This agreement has been amended 1 time(s). The total amended value is 21,080 dollars.
Additional Information (French)
Cet accord a été modifié 1 fois La valeur totale des modifications est de 21 080 dollars.
Agreement End Date
2022-03-13
Agreement Number
972011
Agreement Start Date
2021-05-10
Agreement Title
YEP - Digital Marketing + Content Creation
Agreement Title (French)
PEJ - Marketing numérique et création de contenu
Agreement Type
Contribution
Agreement Value
$91,080.00
Amendment Date
2022-01-27
Amendment Number
1
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
For our Digital Marketing Manager: Fully execute our email marketing, SMS marketing and push notification strategy Plan, execute and manage our digital events and conferences Create, and manage marketing funnels Work alongside our Facebook Ad team to manage overall paid strategy Execute on general marketing strategies For our Digital Content Producer: Manage and lead several video content projects across multiple platforms including YouTube, Instagram, Facebook and within DiveThru owned platforms such as the app and website Create mental health focused content focused on anxiety, stress, climate anxiety, parenthood and other Work closely alongside our internal team to produce engaging and educational video based content
Description (French)
Pour notre responsable du marketing numérique : Exécuter entièrement notre stratégie de marketing par courriel, de marketing par SMS et de notifications instantanées. Planifier, réaliser et gérer nos événements et conférences numériques. Créer et gérer des entonnoirs de marketing. Travailler avec notre équipe de publicité Facebook pour gérer la stratégie payante globale. Appliquer des stratégies de marketing générales. Pour notre producteur de contenu numérique : Gérer et diriger plusieurs projets de contenu vidéo sur plusieurs plateformes, notamment YouTube, Instagram, Facebook et au sein des plateformes appartenant à DiveThru, telles que l'application et le site Web. Créer un contenu axé sur la santé mentale et portant sur l'anxiété, le stress, l'anxiété liée au climat, la parentalité et autres. Travailler en étroite collaboration avec notre équipe interne pour produire un contenu vidéo engageant et éducatif.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
Edmonton--Wetaskiwin
Federal Riding (French)
Edmonton--Wetaskiwin
Federal Riding Number
48021
NAICS Code
51121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
779774694
Recipient City
Edmonton|Edmonton
Recipient Country
CA
Recipient Legal Name
DiveThru Inc.
Recipient Postal Code
T6W 2P9
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2021-2022-Q1-972011
DiveThru Inc. - $91,080 Contribution (2021-22) | Canada Spends