Grant: Insight Development Grant
Bishop's University
$15,773.00
Looking in the mirror: I am the brand. When am I entitled to more?
FY 2016-17
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
75550
Name nom
Davis, Svetlana
Role rôle
Individual
Amount montant
$15,773.00
Fiscal year exercice financier
2016
Institution
Bishop's University
Établissement
Université Bishop
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2016
Title titre
Looking in the mirror: I am the brand. When am I entitled to more?
Keywords mots clés
(1) entitlement; (2) customer prioritization strategies; (3) brand relationships; (4) brand attachment; (5) relationship quality; (6) behavioural intentions; (7) fairness
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
