Contribution: Industrial Research Assistance Program – Contributions to Firms
Spoonity Inc.
$200,000.00
Automated Marketing
FY 2019-20 · 2019-07-22
Summary
This project builds on previous accomplishments that advanced machine learning module development to achieve automated enhanced segmentation of client behaviour data beyond conventional RFM indicators. This improved the efficiency, precision & resulting store visits of loyalty offer campaigns. This project seeks to incorporate automated segmenting capabilities to integrate large POS data-set array analytics processing capabilities to produce an automated & scaleable enterprise loyalty marketing platform with AI capabilities & automated, precision timed messaging features. Unique to the project is the ability to predict & generate analysis-informed customer-specific product/service reward offers & automated messaging dispatch timing.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
814812608
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2019-07-22 | 2019-20 | $200,000.00 |
| 1 | 2019-07-22 | 2019-20 | $200,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 151 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 151 jours.
Agreement End Date
2021-05-31
Agreement Number
932127
Agreement Start Date
2019-07-22
Agreement Title
Automated Marketing
Agreement Title (French)
Marketing automatisé
Agreement Type
Contribution
Agreement Value
$200,000.00
Amendment Date
2020-09-02
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project builds on previous accomplishments that advanced machine learning module development to achieve automated enhanced segmentation of client behaviour data beyond conventional RFM indicators. This improved the efficiency, precision & resulting store visits of loyalty offer campaigns. This project seeks to incorporate automated segmenting capabilities to integrate large POS data-set array analytics processing capabilities to produce an automated & scaleable enterprise loyalty marketing platform with AI capabilities & automated, precision timed messaging features. Unique to the project is the ability to predict & generate analysis-informed customer-specific product/service reward offers & automated messaging dispatch timing.
Description (French)
Ce projet s'appuie sur des réalisations antérieures qui ont fait progresser le développement de modules d'apprentissage automatique pour obtenir une segmentation automatisée améliorée des données sur le comportement des clients au-delà des indicateurs RFM classiques. Cela a permis d'améliorer l'efficacité, la précision et les visites en magasin des campagnes d'offres de fidélisation. Ce projet vise à intégrer des capacités de segmentation automatisée afin d'intégrer des capacités de traitement d'analyse de grands ensembles de données de PDV pour produire une plate-forme de marketing de fidélisation d'entreprise automatisée et évolutive avec des capacités d'intelligence artificielle et des fonctions de messagerie automatisée et de précision synchronisée. La capacité de prédire et de générer des offres de récompenses de produits / services spécifiques à chaque client, fondées sur l'analyse, ainsi que le moment de l'envoi des messages automatisé, est unique au projet.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Ottawa Centre
Federal Riding (French)
Ottawa-Centre
Federal Riding Number
35075
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
814812608
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Spoonity Inc.
Recipient Operating Name
Spoonity Inc.
Recipient Postal Code
K1Z 6X3
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2019-2020-Q2-932127
