Contribution: Industrial Research Assistance Program – Contributions to Firms
Milo Productions Inc.
$75,000.00
Business Innovation - Real Time AI Personalization to Improve Customer Retention
FY 2024-25 · 2024-04-01
Summary
This project seeks to improve customer retention on the company’s specialized children’s streaming service. Retention is directly linked to customer’s use and engagement with the service.
There are 2 key drivers of engagement.
1) User experience while utilizing the streaming service.
2) Information and outreach activities that are meaningful and helpful to the customer prompting them to engage with the service.
The project will undertake a series of product and marketing experiments leveraging these key drivers with the objective of,
1. Improving customer retention at critical months where customer churn is most critical.
2. Increasing average weekly watch time on the service.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Edmonton|Edmonton, Alberta, Canada
Recipient Type
For-profit organization
Business Number
859670044
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2024-04-01 | 2024-25 | $75,000.00 |
| 1 | 2024-04-01 | 2024-25 | $75,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 31 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 31 jours.
Agreement End Date
2024-10-31
Agreement Number
1016615
Agreement Start Date
2024-04-01
Agreement Title
Business Innovation - Real Time AI Personalization to Improve Customer Retention
Agreement Title (French)
Innovation commerciale — Personnalisation de l’IA en temps réel pour améliorer la fidélisation des clients.
Agreement Type
Contribution
Agreement Value
$75,000.00
Amendment Date
2024-10-01
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project seeks to improve customer retention on the company’s specialized children’s streaming service. Retention is directly linked to customer’s use and engagement with the service.
There are 2 key drivers of engagement.
1) User experience while utilizing the streaming service.
2) Information and outreach activities that are meaningful and helpful to the customer prompting them to engage with the service.
The project will undertake a series of product and marketing experiments leveraging these key drivers with the objective of,
1. Improving customer retention at critical months where customer churn is most critical.
2. Increasing average weekly watch time on the service.
Description (French)
Ce projet vise à améliorer la fidélisation de la clientèle sur le service de diffusion en continu spécialisé pour enfants de l’entreprise. La fidélisation est directement liée à l’utilisation et à l’engagement des clients vis-à-vis du service. Il existe deux facteurs clés d’engagement. 1) L’expérience de l’utilisateur lors de l’utilisation du service de diffusion en continu. 2) Les activités d’information et de sensibilisation qui sont significatives et utiles pour le client et qui l’incitent à s’engager dans le service. Le projet entreprendra une série d’expériences en matière de produits et de marketing en s’appuyant sur ces facteurs clés dans le but de : 1. améliorer la fidélisation de la clientèle au cours des mois critiques où le taux d’attrition est le plus élevé. 2. Augmenter la durée hebdomadaire moyenne de visionnage du service.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Edmonton Centre
Federal Riding (French)
Edmonton-Centre
Federal Riding Number
48014
NAICS Code
541515
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
859670044
Recipient City
Edmonton|Edmonton
Recipient Country
CA
Recipient Legal Name
Milo Productions Inc.
Recipient Postal Code
T5M 0E2
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2023-2024-Q4-1016615
