Grant: Insight Grants
HEC Montréal
$52,919.00
Understanding Consumers' Differential Responses Toward Anti-Racism Movements: Marketing and Public Policy Implications to Reduce Extremist Responses
FY 2024-25
Program
Insight Grants
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
20997799
File number
435-2023-1040
Name nom
Grégoire, Yany
Role rôle
Applicant
Amount montant
52919.0
Fiscal year exercice financier
2024
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2023
Title titre
Understanding Consumers' Differential Responses Toward Anti-Racism Movements: Marketing and Public Policy Implications to Reduce Extremist Responses
Keywords mots clés
transformative consumer research; media literacy; reconciliation; revenge; justice; media effects; social marketing
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
