Grant: Canada Research Chairs
Wilfrid Laurier University
$75,000.00
Canada Research Chair in Market Insight and Innovation = Chaire de recherche du Canada sur la perception et l'innovation des marchés
FY 2011-12
Program
Canada Research Chairs
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
53360
Name nom
Gill, Tripat
Role
Applicant
Award amount
75000.00
Fiscal year exercice financier
2011
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2011
Title
Canada Research Chair in Market Insight and Innovation = Chaire de recherche du Canada sur la perception et l'innovation des marchés
Keywords
disruptive new products; high-technology innovations; counter-stereotypical products; social stereotypes; marketing strategy; branding; advertising
Program name en
Canada Research Chairs
Program name fr
Chaires de recherche du Canada
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Innovation, Industrial and Technological Development
Area of research fr
Innovation, développement industriel et technique
