Grant: Insight Development Grant
Wilfrid Laurier University
$24,359.00
Why “La Table” Appears Feminine, But “The Table” Does Not: Effects of Language on Product Anthropomorphism
FY 2015-16
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
55009
Name nom
Kim, Hae Jooo
Role
Individual
Award amount
$24,359.00
Fiscal year exercice financier
2015
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2014
Title
Why “La Table” Appears Feminine, But “The Table” Does Not: Effects of Language on Product Anthropomorphism
Keywords
anthropomorphism; language; grammatical gender; products; brands; consumers; evaluations; french; spanish; economy
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
