Grant: Insight Development Grant
Wilfrid Laurier University
$36,379.00
To Be or to Show? A Study of Brands Taking a Stand on Social Media Platforms
FY 2024-25
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
9991019
File number
430-2024-00726
Name nom
Chen, Shuo
Role rôle
Individual
Amount montant
36379.0
Fiscal year exercice financier
2024
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2024
Title titre
To Be or to Show? A Study of Brands Taking a Stand on Social Media Platforms
Keywords mots clés
branding; brand activism; activism; consumer psychology; social media; digital platforms
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Sshrc discipline en
Communications and Media Studies
Crsh discipline fr
Communications et études des médias
Sshrc main discipline
Communications and Media Studies
Crsh discipline principale
Communications et études des médias
Sshrc area of research
Communication
Crsh domaine de recherche
Communications
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
