Grant: Applied Research and Development Grants - Level 2
Lambton College of Applied Arts and Technology
$40,000.00
Application of New Artificial Intelligence (A.I.) and Machine Learning (M.L.) Forecasting Models to Develop and Implement a Data Strategy for Tournament and Event Management
FY 2022-23
Summary
Sport-Travel is an industry leader in tournament and event management. Located in London, Ontario,Sport-Travel has been serving youth, amateur sports, and event management industries for over twenty years.Currently, Sport-Travel has approximately 10-15 years of data from their proprietary hotel reservation platformwithin the sports travel industry. However, to fully leverage the data to better understand and market toSport-Travel core customers, improve efficiencies, and provide more customized offerings, Sport-travel needsto clean the data and develop a data strategy.In collaboration, Sport-Travel and Lambton College Information Technology and Communication ResearchCentre (ITCRC) will focus on developing Artificial Intelligence (A.I.) and Machine Learning (M.L.)forecasting models to better predict future operations and processes. To do this, the team will focus on datacleaning, data preparation, and visualization as well as investigate and test forecasting algorithms to find themost appropriate model for the final product.The success of the proposed collaborative project will provide Sport-Travel with a data strategy that will helpto increase revenue and reduce costs. Specifically, the developed A.I. and M.L. forecasting models will provideSport-Travel with a greater understanding of the market across North America to offer more customized traveloptions based on customers' unique profiles. Sport-Travel will also be able to leverage the available data toindustry suppliers to identify new revenue generation through advertisements and sponsorships and improveinternal efficiencies by understanding rate averages and usage patterns. Indeed, the ability to effectively useSport-Travel's data will lead to both increased market share and job creation in the coming years
Program
Applied Research and Development Grants - Level 2
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
NSERC's Awards Data
As published
Application id
571162-2021
Name nom
Sheikhzadeh, Mehdi M
Department département
Not available from the selection list **
Organization id
26621
Institution établissement
Lambton College of Applied Arts and Technology
Province en
Ontario
Province fr
Ontario
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2022
Competition year année de concours
2021
Award amount
40000
Program id
CARD2
Program name en
Applied Research and Development Grants - Level 2
Program name fr
Subventions de recherche et développement appliquée - niveau 2
Group en
RESEARCH PARTNERSHIPS
Group fr
PARTENARIATS DE RECHERCHE
Committee code
1561
Committee name en
Applied Research and Development Grants
Committee name fr
Subventions de recherche et développement appliquée
Area of application code
9999
Area of application group en
Not available
Area of application group fr
Non disponible
Area of application en
Not available
Area of application fr
Non disponible
Research subject code
2713
Research subject group en
Information technology
Research subject group fr
Technologie de l'information
Research subject en
Algorithms
Research subject fr
Algorithmes
Installment
inst:1
Partie
1
Nb partie
1
Application title
Application of New Artificial Intelligence (A.I.) and Machine Learning (M.L.) Forecasting Models to Develop
and Implement a Data Strategy for Tournament and Event Management
Application summary
Sport-Travel is an industry leader in tournament and event management. Located in London, Ontario,Sport-Travel has been serving youth, amateur sports, and event management industries for over twenty years.Currently, Sport-Travel has approximately 10-15 years of data from their proprietary hotel reservation platformwithin the sports travel industry. However, to fully leverage the data to better understand and market toSport-Travel core customers, improve efficiencies, and provide more customized offerings, Sport-travel needsto clean the data and develop a data strategy.In collaboration, Sport-Travel and Lambton College Information Technology and Communication ResearchCentre (ITCRC) will focus on developing Artificial Intelligence (A.I.) and Machine Learning (M.L.)forecasting models to better predict future operations and processes. To do this, the team will focus on datacleaning, data preparation, and visualization as well as investigate and test forecasting algorithms to find themost appropriate model for the final product.The success of the proposed collaborative project will provide Sport-Travel with a data strategy that will helpto increase revenue and reduce costs. Specifically, the developed A.I. and M.L. forecasting models will provideSport-Travel with a greater understanding of the market across North America to offer more customized traveloptions based on customers' unique profiles. Sport-Travel will also be able to leverage the available data toindustry suppliers to identify new revenue generation through advertisements and sponsorships and improveinternal efficiencies by understanding rate averages and usage patterns. Indeed, the ability to effectively useSport-Travel's data will lead to both increased market share and job creation in the coming years
