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Grant: Standard Research Grants

Bishop's University

$20,500.00

The key antecedents and impact of market vision

FY 2011-12

Program
Standard Research Grants
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File

As published

Cle
10725
Name nom
Reid, Susan E.
Role
Applicant
Award amount
20500.00
Fiscal year exercice financier
2011
Institution
Bishop's University
Établissement
Université Bishop
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2009
Title
The key antecedents and impact of market vision
Keywords
market vision; radical innovation; resource-based theory; innovation networks; nanotechnology; fuzzy front-end; new product development; marketing strategy; marketplace acceptance; structural equation modeling
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion