Grant: Standard Research Grants
University of Ontario Institute of Technology
$23,260.00
Consumer perception of convergent high-technology products: issues of categorization, consideration and adoption
FY 2006-07
Program
Standard Research Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
6569
Name nom
Gill, Tripat
Role
Applicant
Award amount
23260.00
Fiscal year exercice financier
2006
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2005
Title
Consumer perception of convergent high-technology products: issues of categorization, consideration and adoption
Keywords
high technology; new products; marketing; convergence; categorization; consumer adoption
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
