Grant: Insight Development Grant
York University
$36,000.00
Hybrid Organizations in Digital Markets Building Brand Strength and Organizational Legitimacy
FY 2013-14
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
54806
Name nom
Fischer, Eileen
Role
Individual
Award amount
36000.00
Fiscal year exercice financier
2013
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2013
Title
Hybrid Organizations in Digital Markets Building Brand Strength and Organizational Legitimacy
Keywords
Brand building; Organizational legitimacy; Hybrid firms; Case study method
Program nane en
Insight Development Grant
Program nane fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
