Contribution: Industrial Research Assistance Program – Contributions to Firms
Rapid Novor Inc.
$30,000.00
Customer segmentation analysis and defined Customer Personas to support our improved company outbound sales channels with repeatable sales & marketing processes.
FY 2019-20 · 2019-11-01
Summary
This project will allow us to interview our customers to determine the voice of customers, to determine customer personas, to perform market analysis, to identify lead generation (outbound) strategies and improve our sales & marketing processes.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Kitchener|Kitchener, Ontario, Canada
Recipient Type
For-profit organization
Business Number
804554392
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2020-03-31
Agreement Number
936685
Agreement Start Date
2019-11-01
Agreement Title
Customer segmentation analysis and defined Customer Personas to support our improved company outbound sales channels with repeatable sales & marketing processes.
Agreement Title (French)
Analyse de la segmentation de la clientèle et définition des personnalités de la clientèle pour appuyer nos circuits de vente en partance améliorés grâce à des processus de vente et de marketing répétitifs.
Agreement Type
Contribution
Agreement Value
$30,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project will allow us to interview our customers to determine the voice of customers, to determine customer personas, to perform market analysis, to identify lead generation (outbound) strategies and improve our sales & marketing processes.
Description (French)
Ce projet nous permettra d'interviewer nos clients afin de déterminer la position des clients, de cerner leur personnalité, d'effectuer des analyses de marché, de définir des stratégies liées à la génération de prospects (sortante) et améliorer nos processus de vente et de marketing.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kitchener Centre
Federal Riding (French)
Kitchener-Centre
Federal Riding Number
35045
NAICS Code
54171
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
804554392
Recipient City
Kitchener|Kitchener
Recipient Country
CA
Recipient Legal Name
Rapid Novor Inc.
Recipient Postal Code
N2G 4X8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2019-2020-Q3-936685
