Contribution: Industrial Research Assistance Program – Contributions to Firms
InitLive Inc.
$39,000.00
Account-Based Marketing and Channel Distribution Tooling
FY 2018-19 · 2018-04-01
Summary
As InitLive pushes into the mid-market and Enterprise space, both the marketing team and the sales team will need new strategies and training in Account Based Marketing and Channel Strategy.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Kanata|Kanata, Ontario, Canada
Recipient Type
For-profit organization
Business Number
802052738
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2018-12-31
Agreement Number
904210
Agreement Start Date
2018-04-01
Agreement Title
Account-Based Marketing and Channel Distribution Tooling
Agreement Title (French)
Outillage de canaux de distribution et marketing basé sur les comptes
Agreement Type
Contribution
Agreement Value
$39,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
As InitLive pushes into the mid-market and Enterprise space, both the marketing team and the sales team will need new strategies and training in Account Based Marketing and Channel Strategy.
Description (French)
Comme InitLive pousse le marché moyen et l’espace de l’entreprise, l’équipe de marketing et l’équipe des ventes auront besoin de nouvelles stratégies et d’une nouvelle formation en marketing et les canaux de distribution basée sur les comptes.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kanata--Carleton
Federal Riding (French)
Kanata--Carleton
Federal Riding Number
35041
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
802052738
Recipient City
Kanata|Kanata
Recipient Country
CA
Recipient Legal Name
InitLive Inc.
Recipient Operating Name
InitLive Inc.
Recipient Postal Code
K2K 0G7
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q1-904210
