Grant: Alliance Grants

The proposed project aims to enhance the adoption of the Physical Internet (PI) model in supply chain logistics to improve efficiency and reduce greenhouse gas GHG emissions in North America. This will be achieved by combining focus group surveys with advanced computational modeling. The project, in collaboration with Dr. Mubarik from Heriot-Watt University, focuses on three main objectives: identifying and prioritizing PI enablers and barriers through literature reviews, expert surveys, and G-DEMATEL-ANP analysis; exploring the interrelationships among these barriers and drivers using Structural Equation Modeling (SEM) to inform policy strategies; and developing a comprehensive PI readiness index for national and firm-level assessments. This research addresses the significant contribution of freight transport to GHG emissions, presenting an opportunity for Canada to lead in innovative supply chain solutions. Specific benefits to Canada include the reduction of freight transport-related emissions, helping the country meet its climate targets; improved efficiency and sustainability in logistics, reducing costs and enhancing competitiveness; and the establishment of Canada as a global leader in the adoption of cutting-edge supply chain technologies, potentially attracting international collaboration and investment.