Contribution: Industrial Research Assistance Program – Contributions to Firms
Medidas Digital Inc.
$500,000.00
Business Innovation - Capital Formation Pilot
FY 2023-24 · 2023-05-01
Summary
Medidas has developed an innovative technology stack that utilizes gamification, data aggregation and visualization to help solve a major societal issue. The proposed project will enable the trial of the TrypScore suite of products, unique geo-targeted digital marketing model and driver behaviour modification processes towards their mission of reducing fatalities from vehicle collisions. Successful trials will lead to a replicable, scalable model which can be expanded into a full launch across markets, increase the valuation of the company and build a compelling narrative for a transformative fundraise to fuel accelerated growth and sustain the company's mission.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
St. Albert|St. Albert, Alberta, Canada
Recipient Type
For-profit organization
Business Number
778186874
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2024-03-31
Agreement Number
1005498
Agreement Start Date
2023-05-01
Agreement Title
Business Innovation - Capital Formation Pilot
Agreement Title (French)
Innovation commerciale — Formation de capital Pilote
Agreement Type
Contribution
Agreement Value
$500,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Medidas has developed an innovative technology stack that utilizes gamification, data aggregation and visualization to help solve a major societal issue. The proposed project will enable the trial of the TrypScore suite of products, unique geo-targeted digital marketing model and driver behaviour modification processes towards their mission of reducing fatalities from vehicle collisions. Successful trials will lead to a replicable, scalable model which can be expanded into a full launch across markets, increase the valuation of the company and build a compelling narrative for a transformative fundraise to fuel accelerated growth and sustain the company's mission.
Description (French)
Medidas a développé une technologie innovante qui utilise la ludification, l’agrégation et la visualisation de données pour aider à résoudre un problème sociétal majeur. Le projet proposé permettra de tester la suite de produits TrypScore, un modèle unique de marketing numérique géociblé et des processus de modification du comportement des conducteurs dans le cadre de leur mission de réduction du nombre de décès dus aux collisions de véhicules. Les essais réussis prospecteront un modèle reproductible et évolutif qui pourra être étendu à un lancement complet sur les marchés, augmenteront l’évaluation de l’entreprise et construiront un récit convaincant pour une levée de fonds transformatrice afin d’alimenter une croissance accélérée et de soutenir la mission de l’entreprise.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
St. Albert--Edmonton
Federal Riding (French)
St. Albert--Edmonton
Federal Riding Number
48031
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
778186874
Recipient City
St. Albert|St. Albert
Recipient Country
CA
Recipient Legal Name
Medidas Digital Inc.
Recipient Postal Code
T8N 6W2
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2023-2024-Q1-1005498
