Contribution: Industrial Research Assistance Program – Contributions to Firms
Quill Inc.
$175,000.00
Pro Podcasters Market Expansion
FY 2024-25 · 2024-05-01
Summary
CoHost is a podcast hosting and prefix tool for podcasters who want to better understand who their audiences are. For this project, our goal is to open up CoHost’s prefix offering to the larger market of professional podcasters so they can use our data to help grow and monetize their shows. The key challenges we hope to address are: ensuring the data we provide to our users is actionable for podcasters to grow their audience base or send to sponsors, and making our data easily digestible for anyone who is reading it so the value of the podcast audience is clearly articulated. We also plan to build supplementary features to our demographic data to help professional podcasters better gauge listener engagement and connect with advertisers.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
748772282
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2025-04-30
Agreement Number
1018987
Agreement Start Date
2024-05-01
Agreement Title
Pro Podcasters Market Expansion
Agreement Title (French)
Expansion du marché des baladodiffuseurs professionnels
Agreement Type
Contribution
Agreement Value
$175,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
CoHost is a podcast hosting and prefix tool for podcasters who want to better understand who their audiences are. For this project, our goal is to open up CoHost’s prefix offering to the larger market of professional podcasters so they can use our data to help grow and monetize their shows. The key challenges we hope to address are: ensuring the data we provide to our users is actionable for podcasters to grow their audience base or send to sponsors, and making our data easily digestible for anyone who is reading it so the value of the podcast audience is clearly articulated. We also plan to build supplementary features to our demographic data to help professional podcasters better gauge listener engagement and connect with advertisers.
Description (French)
CoHost est un outil d’hébergement de balados et de préfixes pour les baladodiffuseurs qui veulent mieux comprendre qui sont leurs auditoires. Pour ce projet, notre objectif est d’ouvrir l’offre de préfixes de CoHost au marché plus large des baladodiffuseurs professionnels afin qu’ils puissent utiliser nos données pour aider à la croissance et à la monétisation de leurs émissions. Les principaux défis que nous espérons relever sont les suivants : s’assurer que les données que nous fournissons à nos utilisateurs sont exploitables par les baladodiffuseurs afin d’accroître leur auditoire ou de les envoyer à des commanditaires, et faire en sorte que nos données soient facilement assimilables par toute personne qui les lit afin que la valeur de l’auditoire du balado soit clairement articulée. Nous prévoyons également d’ajouter des fonctions supplémentaires à nos données démographiques afin d’aider les baladodiffuseurs professionnels à mieux évaluer l’engagement des auditeurs et à entrer en contact avec les annonceurs.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Davenport
Federal Riding (French)
Davenport
Federal Riding Number
35018
NAICS Code
51913
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
748772282
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Quill Inc.
Recipient Operating Name
Quill Inc.
Recipient Postal Code
M6C 3Y7
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2024-2025-Q1-1018987
