Grant: Standard Research Grants
University of Western Ontario
$10,568.00
The relationship between advertising and product value as markets age: a consumer knowledge perspective
FY 2006-07
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
7756
Name nom
Fisher, Robert J.
Role
Applicant
Award amount
10568.00
Fiscal year exercice financier
2006
Institution
University of Western Ontario
Établissement
University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2006
Title
The relationship between advertising and product value as markets age: a consumer knowledge perspective
Keywords
advertising; product value and quality; longitudinal data
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
