Grant: Standard Research Grants
University of Western Ontario
$12,825.00
The role of audience composition in advertising evaluations
FY 2002-03
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
2705
Name nom
Fisher, Robert
Role
Applicant
Award amount
12825.00
Fiscal year exercice financier
2002
Institution
University of Western Ontario
Établissement
University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2000
Title
The role of audience composition in advertising evaluations
Keywords
advertising effects; social influence; experiment; consumer behavior; gender differences; embarrassment; emotions; sensitive products
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
