Grant: Applied Research and Development Grants - Level 1
Mohawk College of Applied Arts and Technology
$25,000.00
Technology-Supported Intervention for Improved Fitness Centre Client Engagement
FY 2021-22
Summary
5 Star Fitness & Nutrition Centres has been changing lives all over the Hamilton area with its four locationssince 2007. With changes in the fitness industry due to the COVID-19 lockdowns and restrictions, 5 Star'srevenue has been negatively affected from membership reductions. More people than ever are turning to virtualmodalities for their fitness and wellness practices. Since the beginning of the pandemic in March 2020, over80% of fitness consumers live-streamed workouts, compared with 7% in 2019. That is a significant increase,and 5 Star needs to innovate to provide virtual solutions for their clients. They would like to develop atechnology-supported service offering for the delivery of virtual fitness and wellness programming. Thedevelopment of this service will ensure 5 Star is competitive in the shift to virtual programming and providesclasses with effective technology leveraged to provide targeted messaging and client support. The 5 Star teamis focused on facility operations, program delivery, and client support, and they are looking for help toinvestigate and develop a targeted technology-based program. A Mohawk College team comprised of Health,Wellness and Fitness professors who are experts in fitness programs, technology-supported delivery and thefitness industry will lead the project and collaborate with 5 Star Fitness to design, deliver, measure, and assessthe virtual program. The project objective is to determine if a targeted technology-based wellness programresults in positive changes in feelings of isolation, cohesion and happiness. This will translate to greatermember engagement, retaining and new member recruitment. Industry statistics suggest that when clubsre-opened, as many as 60% of members did not return due to feelings that COVID-19 was not sufficientlyunder control, with 20% of these members not exercising at all. The project results will provide 5 Star with asustainable technology framework with which they can implement and further develop a fitness and wellnessprogram to serve members and improve mental and physical well-being.
Program
Applied Research and Development Grants - Level 1
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
NSERC's Awards Data
As published
Application id
566277-2021
Name nom
Dinyer, Tara-Lyn
Department département
Fennell Campus
Organization id
2189
Institution établissement
Mohawk College of Applied Arts and Technology
Province en
Ontario
Province fr
Ontario
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2021
Competition year année de concours
2021
Award amount
25000
Program id
CARD1
Program name en
Applied Research and Development Grants - Level 1
Program name fr
Subventions de recherche et développement appliquée - niveau 1
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1561
Committee name en
Applied Research and Development Grants
Committee name fr
Subventions de recherche et développement appliquée
Area of application code
1100
Area of application group en
Health, education and social services
Area of application group fr
Santé publique, éducation et services sociaux
Area of application en
Health, education and social services
Area of application fr
Santé publique, éducation et services sociaux
Research subject code
9000
Research subject group en
Medical sciences
Research subject group fr
Sciences médicales
Research subject en
Medical sciences
Research subject fr
Sciences médicales
Installment
inst:1
Partie
1
Nb partie
1
Application title
Technology-Supported Intervention for Improved Fitness Centre Client Engagement
Keyword
NSERC
Application summary
5 Star Fitness & Nutrition Centres has been changing lives all over the Hamilton area with its four locationssince 2007. With changes in the fitness industry due to the COVID-19 lockdowns and restrictions, 5 Star'srevenue has been negatively affected from membership reductions. More people than ever are turning to virtualmodalities for their fitness and wellness practices. Since the beginning of the pandemic in March 2020, over80% of fitness consumers live-streamed workouts, compared with 7% in 2019. That is a significant increase,and 5 Star needs to innovate to provide virtual solutions for their clients. They would like to develop atechnology-supported service offering for the delivery of virtual fitness and wellness programming. Thedevelopment of this service will ensure 5 Star is competitive in the shift to virtual programming and providesclasses with effective technology leveraged to provide targeted messaging and client support. The 5 Star teamis focused on facility operations, program delivery, and client support, and they are looking for help toinvestigate and develop a targeted technology-based program. A Mohawk College team comprised of Health,Wellness and Fitness professors who are experts in fitness programs, technology-supported delivery and thefitness industry will lead the project and collaborate with 5 Star Fitness to design, deliver, measure, and assessthe virtual program. The project objective is to determine if a targeted technology-based wellness programresults in positive changes in feelings of isolation, cohesion and happiness. This will translate to greatermember engagement, retaining and new member recruitment. Industry statistics suggest that when clubsre-opened, as many as 60% of members did not return due to feelings that COVID-19 was not sufficientlyunder control, with 20% of these members not exercising at all. The project results will provide 5 Star with asustainable technology framework with which they can implement and further develop a fitness and wellnessprogram to serve members and improve mental and physical well-being.
