Contribution: Industrial Research Assistance Program – Contributions to Firms
Ecomtent Inc.
$75,000.00
Enhancing Product Discoverability in AI-Powered Search Engines
FY 2025-26 · 2025-05-01
Summary
The rise of AI-driven search engines, such as Amazon Rufus and ChatGPT Search poses a major challenge for e-commerce businesses: existing search engine optimization (SEO) techniques, which relied on keyword-based ranking, are becoming ineffective in an AI-first shopping experience.
To address this, Ecomtent will develop new AI algorithms that dynamically adjust product descriptions, images, and metadata to align with AI-driven ranking systems like Amazon Rufus.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
739866143
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2026-01-01
Agreement Number
1030925
Agreement Start Date
2025-05-01
Agreement Title
Enhancing Product Discoverability in AI-Powered Search Engines
Agreement Title (French)
Améliorer la visibilité des produits dans les moteurs de recherche basés sur l’IA
Agreement Type
Contribution
Agreement Value
$75,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The rise of AI-driven search engines, such as Amazon Rufus and ChatGPT Search poses a major challenge for e-commerce businesses: existing search engine optimization (SEO) techniques, which relied on keyword-based ranking, are becoming ineffective in an AI-first shopping experience.
To address this, Ecomtent will develop new AI algorithms that dynamically adjust product descriptions, images, and metadata to align with AI-driven ranking systems like Amazon Rufus.
Description (French)
L’essor des moteurs de recherche basés sur l’IA, tels qu’Amazon Rufus et ChatGPT Search, pose un défi majeur aux entreprises de commerce électronique : les techniques existantes d’optimisation pour les moteurs de recherche (SEO), qui reposaient sur un classement basé sur des mots-clés, deviennent inefficaces dans une expérience d’achat axée sur l’IA. Pour y remédier, Ecomtent développera de nouveaux algorithmes d’IA qui ajusteront dynamiquement les descriptions, les images et les métadonnées des produits afin de les aligner sur les systèmes de classement basés sur l’IA tels qu’Amazon Rufus.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
University--Rosedale
Federal Riding (French)
University--Rosedale
Federal Riding Number
35110
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
739866143
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Ecomtent Inc.
Recipient Operating Name
Azoma (re-branded from Ecomtent)
Recipient Postal Code
M5G 2H1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q1-1030925
