Grant: Insight Grants
Wilfrid Laurier University
$44,665.00
Driving adaptive versus materialistic consumption to benefit consumers and marketers
FY 2024-25
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
482822
File number
435-2020-1136
Name nom
Menon, Kalyani
Role rôle
Applicant
Amount montant
44665.0
Fiscal year exercice financier
2024
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2020
Title titre
Driving adaptive versus materialistic consumption to benefit consumers and marketers
Keywords mots clés
marketing; materialism; mortality salience; marketer performance; consumer wellbeing; adaptive consumption
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
