Grant: Applied Research and Development Grants - Level 1

Sweets from the Earth was founded in 2002 as an all-natural vegan bakery. Their products are handmade insmall batches using only the finest 100% plant based ingredients in either their dairy, egg, sesame, peanut &nut free or dairy, egg, wheat & glutton free bakeries. They offer a assortment of cakes, cookies, muffins, bars &squares available at natural food stores, grocery stores, cafes and restaurants across Canada. Sweets from theEarth has partnered with Green Story, an an online marketing platform, that provides impactful marketing andconsumer engagement solutions specialized for socially and environmentally responsible companies.Sweets from the Earth and Green Story have partnered with Lambton College's Bio-Industrial Process ResearchCentre to analyze and directly compare the environmental impact of production and post-life cycles of veganvs. non vegan products. Vegan consumers typically like to know the environmental impact of the productsthey are consuming and the purpose of this proposed project is to examine the production life cycles of specificfoods labeled/certified ""vegan"" and those which use non-vegan ingredients such as meat or dairy. The researchteam that includes the principal investigator and a student from Lambton College's Business AdministrationProgram will focus on 2-3 products and break down the ingredients and research the impact of production anduse and disposal of each of these material in making the product.This project will provide benefit to Sweets from the Earth to better market and promote their products to newexisting costumers and Green Story will be provided the opportunity to develop new ""vegan"" clients and alsocreate more informative marketing platforms for existing clients, increasing both Green Story and their clientspotential revenue. The results of this project will also provide benefit to Canada by promoting healthierlifestyles and having positive economic impact.3Form 103 (2011 W), page 3 of 7Second Language