Grant: College and Community Innovation Program
Okanagan College
$24,156.00
Investigating Strategies to Market Quails' Gate Wine to the Millennial Generation
FY 2019-20
Program
College and Community Innovation ProgramCollege and Community Innovation Program (linked with high confidence)
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
67901
Name nom
Dietze, Beverlie A.
Role rôle
Engage Grants for Colleges
Amount montant
$24,156
Fiscal year exercice financier
2019
Institution
Okanagan College
Établissement
Okanagan College
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2019
Title titre
Investigating Strategies to Market Quails' Gate Wine to the Millennial Generation
Keywords mots clés
wineries; wine; viticulture; marketing; millenials; vineyards; grapes; branding; price elasticity of demand; Gerneration Y
Program
College and Community Innovation Program
Programme
Programme d'innovation dans les collèges et la communauté
Discipline en
Not specified
Discipline fr
Non précisé
Main discipline
Not Specified
Discipline principale
Non précisé
Area of research
Not Specified
Domaine de recherche
Non précisé
