Grant: Engage Grants Program

rel8ed.to delivers hidden insights about corporations through deep business data analytics. We combine North Americas largest*repository of public business data with proprietary algorithms to assist customers at the industry, regional, and individual*corporation level. Online advertising systems have emerged that allow targeting of users and segments via a combination of direct*information, demographic, geographic, and psychographic profiling techniques. Applying these methods to our unique data*repository is projected to enhance the contact rate by 10-40% over manual methods of advertising. To create a social media*advertising system with unparalleled customer targeting capabilities, rel8ted.to has pioneered a set of base algorithms and*methods to provide lead generation services for business marketers. These online advertising channels extract greater value from*our data assets, while providing a significant value proposition for these services. However, further improvements are needed to*enhance the capabilities of the product. In collaboration with Brock University, we will develop automated machine learning*techniques to drive constant monitoring and improvement of lead generation data. As well, we will conduct rigorous evaluation of*our advertising system on multiple application settings and develop analytical frameworks for continual product refinement.