Grant: Canada Research Chairs
The University of British Columbia
$100,000.00
Consumer Behaviour
FY 2015-16
Program
Canada Research Chairs
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
66196
Name nom
Hoegg, Jo Andrea
Role
Applicant
Award amount
$100,000.00
Fiscal year exercice financier
2015
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2014
Title
Consumer Behaviour
Keywords
product design, marketing communications, sales techniques, persuasion, consumer perception
Program name en
Canada Research Chairs
Program name fr
Chaires de recherche du Canada
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
