Grant: Insight Development Grant
HEC Montréal
$35,161.00
The role of social interaction in the creation of self-brand connection
FY 2024-25
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
9991059
File number
430-2024-00651
Name nom
Howe, Holly
Role rôle
Individual
Amount montant
35161.0
Fiscal year exercice financier
2024
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2024
Title titre
The role of social interaction in the creation of self-brand connection
Keywords mots clés
Interpersonal Relationships; Consumer-brand relationships; Self-brand connection; Self-expansion; Relationship dynamics
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Communication
Crsh domaine de recherche
Communications
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
