Contribution: Industrial Research Assistance Program – Contributions to Firms
Gamestrat Inc.
$140,000.00
Business Innovation: Sales Customer Acquisition Cost Optimization
FY 2023-24 · 2024-01-24
Summary
This project will be a combination of optimizing inbound marketing as well as optimizing the stages of the sales funnel. The project is designed to drive marketing leads, improve conversion rates, reduce customer acquisition costs, and reduce churn.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
813648961
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2024-07-31
Agreement Number
1015596
Agreement Start Date
2024-01-24
Agreement Title
Business Innovation: Sales Customer Acquisition Cost Optimization
Agreement Title (French)
Innovation commerciale : Optimisation des coûts d’acquisition des clients
Agreement Type
Contribution
Agreement Value
$140,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project will be a combination of optimizing inbound marketing as well as optimizing the stages of the sales funnel. The project is designed to drive marketing leads, improve conversion rates, reduce customer acquisition costs, and reduce churn.
Description (French)
Ce projet sera une combinaison de l’optimisation du marketing entrant ainsi que de l’optimisation des étapes de l’entonnoir de vente. Le projet est conçu pour générer des prospects marketing, améliorer les taux de conversion, réduire les coûts d’acquisition des clients et réduire le taux de désabonnement.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Nepean
Federal Riding (French)
Nepean
Federal Riding Number
35064
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
813648961
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Gamestrat Inc.
Recipient Operating Name
GameStrat
Recipient Postal Code
K2J 0Z1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2023-2024-Q4-1015596
